* Customers are more willing to buy if they know others have done so before
* Incorporating social proof into your sales strategy will boost sales
Improving sales figures is a key goal of every business. To stay on top of their game, businesses need to regularly assess and improve their sales strategy.
A great way of improving your sales figures is to offer social proof about your product to prospective customers. By demonstrating that previous buyers have been happy with their decision to buy, you will make it easier for new customers to purchase.
This new business TV show explains how to incorporate social proof into your sales strategy: