Thursday, 26 February 2009

Your customers don’t care about your product

* No one cares about your products and services as much as you
* Recognising this fact is the key to transforming your marketing

It comes as a shock to most businesspeople, but the fact is most people out there in the big wide world don’t care about the products and services you are trying to sell.

Only when you accept this fact, and adjust your marketing, will you be able to capture the attention of the market. In his latest business TV show on yourBusinessChannel, digital marketing expert David Meerman Scott gives tips on getting noticed online.

To find out what customers do care about, and how to get them talking (nicely) about your business, watch Scott’s latest show here:

At yourBusinessChannel you can watch over 400 short form business TV shows, featuring business development advice from over 70 of the world’s leading business experts.

Tuesday, 17 February 2009

Top three tips for tapping into high end marketing

* Customers are more willing to buy if they know others have done so before
* Incorporating social proof into your sales strategy will boost sales

Improving sales figures is a key goal of every business. To stay on top of their game, businesses need to regularly assess and improve their sales strategy.

A great way of improving your sales figures is to offer social proof about your product to prospective customers. By demonstrating that previous buyers have been happy with their decision to buy, you will make it easier for new customers to purchase.

This new business TV show explains how to incorporate social proof into your sales strategy: