Wednesday, 15 April 2009

What the superstars of the sports world have to teach us about doing business online

- What makes the fans follow some big sports stars more than others?
- A new business TV show finds valuable internet marketing tips to be learned from the world of sports

The public adores sports stars, and nothing shows this more than the monthly search stats on Google, where the most popular players and managers rank alongside movie stars in terms of traffic and popularity.

But what is it that makes some stars more popular with grass roots fans than others? It’s not just a matter of results on the field, that’s for sure.

This new business TV show looks into the data to uncover the secrets of the most popular figures in sport, to see what business can learn from the digital superstars about online marketing:

For up-to-the-minute business advice from leading experts, choose from over 600 business TV shows on yourBusinessChannel. New shows are produced every day, and all are free to view.

And Finally - a big COME ON to Everton this weekend who will be fighting it out with the mighty Manchester United for a place in the F.A Cup final!

Monday, 2 March 2009

The must-have sales tool for prospecting for new clients

* Many salespeople rely on databases to find new client connections
* A revolutionary tool brings the power of the social web to increase the power of this technique

For salespeople looking for new client contacts, there are a number of traditional business contact databases online.

According to sales expert Nigel Edelshain from Sales 2.0 however, a new online tool brings a whole new power to the old idea of the business contact database.

Called Jigsaw, the new tool caters for businesses looking for contacts within middle-level management, as opposed to conventional databases which tend to focus on high-level executives, which are not always the most useful contacts for salespeople.

In his free business TV show Edelshain explains how Jigsaw works, and how you can make the most of it:

If you’ve got a great business which needs a sales boost to fulfil its potential, then yourBusinessChannel’s Million Dollar Challenge is for you. The Million Dollar Challenge, is an innovative new results-based marketing product which makes the latest thinking of top business experts available to selected businesses with great potential for growth.

Thursday, 26 February 2009

Your customers don’t care about your product

* No one cares about your products and services as much as you
* Recognising this fact is the key to transforming your marketing

It comes as a shock to most businesspeople, but the fact is most people out there in the big wide world don’t care about the products and services you are trying to sell.

Only when you accept this fact, and adjust your marketing, will you be able to capture the attention of the market. In his latest business TV show on yourBusinessChannel, digital marketing expert David Meerman Scott gives tips on getting noticed online.

To find out what customers do care about, and how to get them talking (nicely) about your business, watch Scott’s latest show here:

At yourBusinessChannel you can watch over 400 short form business TV shows, featuring business development advice from over 70 of the world’s leading business experts.

Tuesday, 17 February 2009

Top three tips for tapping into high end marketing

* Customers are more willing to buy if they know others have done so before
* Incorporating social proof into your sales strategy will boost sales

Improving sales figures is a key goal of every business. To stay on top of their game, businesses need to regularly assess and improve their sales strategy.

A great way of improving your sales figures is to offer social proof about your product to prospective customers. By demonstrating that previous buyers have been happy with their decision to buy, you will make it easier for new customers to purchase.

This new business TV show explains how to incorporate social proof into your sales strategy:

Tuesday, 20 January 2009

Everyone is tweeting, but what good is it for business?

Ever since its star turn in the US elections, social networking site Twitter has been billed as the internet’s rising star. It might have worked for Obama – but what can Twitter do for your business?

With every visionary from Vint Cerf and Tim Berners-Lee hailing social media as the future of the internet, there is intense interest these days in what the next big social online networking platform will be. While the staggering growth of the major sites like Facebook and YouTube shows no sign of slowing down, there’s now a new kid on the block: Twitter.

Social networking and microblogging application Twitter has been steadily building in popularity since its launch in 2006 and, after receiving a major boost thanks to its use by US presidential candidates earlier this year, it now looks set to have its ‘hockey stick moment’ of exponential mainstream growth. Tech savvy entrepreneurs and executives might have been among the first wave of Twitter users, but most businesspeople out there still have little understanding about what Twitter is, or the value it could add to their business.

The good news is, Twitter has incredible potential as a business tool, and only takes a few minutes to get your head around. The Twitter basics are relatively simple for anyone familiar with blogs and social networking sites. Essentially, you sign up to create your Twitter profile, then search for contacts (called ‘followers’) who will receive you short-form posts (called ‘tweets’). Tweets are limited to 140 characters (hence the term ‘microblogging’), similar to status updates in Facebook.

One of the key points of difference between Twitter and other social networking sites is that you can follow someone (i.e. receive their tweets) regardless of whether they follow you. This makes Twitter a great way to follow your business heroes, or anyone else who is too scarily famous to approach directly! Likewise, if you or your business attracts a large following, you can opt out of receiving every message from all your contacts.

Three key factors make Twitter a very powerful tool for your business. Firstly, because tweets are public and fully searchable, Twitter is an incredible tool for market research. You can set up alerts when certain keywords are used in tweets, to monitor what the public are saying about you and your competitors’ brands.

Next, because so many industry leaders have adopted Twitter as communication platform, it’s a great place to follow the experts in your field. You can passively follow their daily tips and messages, or make contact and start a conversation.

Lastly, you can use Twitter to communicate with your audience directly. This might be a matter of tweeting regularly to direct traffic to your blog or sales website. Or you might promote special events or offers to Twitter followers. The possibilities for building your online profile are endless.

There are plenty of other business uses for Twitter, and more are developed by the Twitter community every day.